GARAGE SALE
The garage sale was a store that lasted one day and the store was your driveway and the inventory was your life. You carried boxes from the basement and the attic and the closets and you put your life on a folding table and you put a price on your life and the price was always low because the price had to be low or no one would stop. The garage sale was the most intimate retail transaction in America because the seller was standing in the merchandise. The seller was wearing the same clothes that hung on the rack. The seller was living in the house that produced the objects. The garage sale did not have a brand. The garage sale had an address. The address was the brand. You drove to a house on a street you had never visited and you walked up a driveway you had never walked up and you looked at objects that a stranger had touched every day for years and the looking was the trespass and the trespass was invited.
The garage sale is an American invention and the invention required two things that only America had in sufficient combination. The automobile and the suburb. The automobile delivered the customer. The suburb provided the driveway. The garage sale could not exist in a city because the city does not have driveways. The stoop sale is the city's version but the stoop sale is a different animal. The stoop sale has foot traffic. The garage sale has car traffic. The car traffic means the customer has driven to you deliberately and the deliberation is the commitment. The customer who drives to a garage sale is already prepared to buy something. The customer does not know what. The not knowing is the pleasure. The garage sale appeared in American suburbs in the nineteen fifties and the appearing coincided with the postwar consumer boom and the coincidence was not accidental. America bought so many things between nineteen forty five and nineteen sixty that America needed a mechanism to get rid of the things and the mechanism was the garage sale. The garage sale is the exhaust valve of American consumption. The thing comes in through the front door as a purchase and goes out through the garage as a sale and the going out is the proof that too much came in.
The cardboard sign was the advertising. The sign was written in marker on a piece of cardboard torn from a box and the sign said GARAGE SALE with an arrow and the arrow pointed toward your house and the pointing was the marketing plan. The sign was taped to a telephone pole or stuck in the ground at the corner and the sign had your address and sometimes it had the time and sometimes it said EVERYTHING MUST GO and the everything was the desperation and the desperation was the attraction. The professional garage sale hunter read the signs the way a stock trader reads the ticker. MOVING SALE meant the prices would be good because the seller needed to leave. ESTATE SALE meant someone had died and the someone's family was selling the someone's life and the selling was fast because the family did not want to spend another weekend in the someone's house. MULTI-FAMILY SALE meant volume and volume meant selection and selection meant the chance of finding something worth finding was higher than usual.
The early bird was the enemy of the garage sale. The early bird arrived before the posted start time. The early bird knocked on your door at six in the morning when the sign said eight. The early bird was a dealer and the dealer wanted to buy your things before the public saw them because the dealer knew what your things were worth and you did not. The dealer would offer you five dollars for a lamp that the dealer would sell for fifty and the five dollars was not theft. The five dollars was information asymmetry. The dealer had information that you did not have and the information was the profit. The garage sale was the only retail environment in America where the buyer frequently knew more than the seller about the value of the product and the knowing more was the game and the game was played every Saturday morning in every suburb in the country from April through October.
The garage sale is not dying. The garage sale is migrating. The garage sale moved to the internet and the internet gave the garage sale a permanent address and the permanent address is the betrayal. The garage sale was supposed to last one day. The garage sale was supposed to end at three in the afternoon when you carried the unsold boxes back into the garage and closed the door and the closing was the relief. The internet garage sale never closes. The internet garage sale has no driveway. The internet garage sale does not let you stand in your own merchandise and watch a stranger pick up an object that your child used to hold and put it back down and the putting back down was the rejection and the rejection was personal because everything at a garage sale is personal. The internet cannot replicate the woman who picks up your mother's teapot and says how much and you say two dollars and she says one and you say take it and the taking is the transaction and the transaction is not about the dollar. The transaction is about the teapot leaving your house and going to a house where someone will use it and the using is the afterlife and the afterlife costs one dollar and the dollar is the ferry fare across the river between your life and the next.